I've been having less luck with getting position on the important keywords in searches. And on top of that, the visitors who come from the adds campaign, was not signing up. I've tried to clean things up a little, and do some work on titles and descriptions. The conversion rate is up, so we are gaining more new users and it will be fun to see if the page will rank better on some important keywords.
I've been trying to get some mentions and RTs on Twitter, but I have yet to see results. It seems the willingness to support freeware is none existing. In the last year 2 users have reviewed IPsneak and mentioned the site, with all good reviews, nothing negative. Out of 1500 active users, 2 mentions is a bit low I think. So I hope I will have more luck on Twitter and in the future.
Things like users writing blogs, twitting or writing on Facebook is incredibly impotent.